Privacy Policy

Last Updated January 15, 2024

About Stover

Stover is a content attribution and revenue tracking platform designed to help businesses understand which social media posts drive pipeline and generate revenue. Our platform provides Customers the ability to track content performance, attribute leads to specific posts, and manage their sales pipeline.

Stover offers tools, workflows, and infrastructure products that Customers need to build and deploy their content attribution strategies. We may provide relevant privacy-specific information about our products and services in our Documentation.

Applicability

This Privacy Notice ("Notice") explains Stover's practices regarding the collection, use, disclosure, and processing of your information; the rights and choices you may have with respect to such information; how you may contact us; and how we protect your information when you:

Visit Stover's websites

When you visit Stover's websites, such as stover.app and other Stover affiliated websites, such as blogs, event registrations, community discussions, forums, and social media platforms (collectively our "Sites").

Access or use our Services

  • Access or use the products, services, and any related applications offered by Stover, engage directly with us, or use third-party partners, products, professional services, or interfaces that employ Stover technology, including our web-based platform, (collectively, the "Services") as a Customer or authorized user, including but not limited to:
  • Host and deploy content attribution tracking;
  • Optimize content and social media performance;
  • Develop integrations with CRM systems;
  • Analyze website performance, track website traffic and metrics;
  • Manage sales pipeline and revenue attribution.

Interact with Marketing Activities

Interact with us in any way, including registering for, attending, or otherwise partaking in our events, accelerators, learning portals, or webinars (collectively, "Marketing Activities").

Information We Collect

The information that we collect depends on your interactions with us, the choices that you make, the products and features you use, your location, and applicable laws. We may collect or receive information directly from you, such as your name and email address when you or your organization sign up for our Services or Marketing Activities. In other cases, we receive information through your use of our Services, such as IP address and telemetry data.

Information You Provide Directly

  • We collect the following information directly from you when using our Sites and Services:
  • Contact Information: We collect your contact information when you use, inquire about, or purchase our Services or engage in our Marketing Activities. This information may include your full name, email address, phone number, and location.
  • Professional Information: We collect professional information about you, including your company name, company website, job title, and industry.
  • Account Information: We collect information you provide to us to create, update, or administer your account on the Sites & Services, such as email, phone number, and username. We also provide you the option of submitting a profile picture and social media profiles.
  • Transactional Information: We collect payment and other transactional information related to our Services, such as hashed payment card values and billing address.
  • User Content and File Information: We collect your website information that you upload, post, deliver, or otherwise provide to the Service, such as source code, text, photographs, documents, or other files including videos or recordings (collectively, "Customer Content"), Git information, and other files that you provide us.
  • Marketing Information: When you engage and interact with our Marketing Activities or one of our sales or customer support representatives we collect information, including through form submissions, surveys, email communications, or phone calls to inquire about Stover and our Services.

Information We Collect Automatically

  • We automatically collect certain information about how you access and use the Services and about the device you use to access the Services. This information may include:
  • Device Information: Such as your IP address, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform, device type and device identifiers.
  • Usage Information: Such as information about how you use our Services, including the date and time of your visit, the pages you viewed, the features you used, and the actions you took.
  • Location Information: Such as your general geographic location based on your IP address.
  • Cookies and Similar Technologies: We use cookies and similar tracking technologies to track activity on our Services and hold certain information. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent.

Information from Third Parties

  • We may receive information about you from third-party sources, such as:
  • Social media platforms when you connect your accounts;
  • CRM systems when you integrate with our Services;
  • Analytics providers and advertising partners;
  • Public databases and data brokers (where permitted by law).

How We Use Information

  • We use the information we collect to provide, maintain, and improve our Services, including to:
  • Process transactions and send related information, such as confirmations and invoices;
  • Send technical notices, updates, security alerts, and support and administrative messages;
  • Respond to your comments, questions, and requests and provide customer service;
  • Communicate with you about products, services, offers, promotions, and events and provide other news or information about Stover and our partners;
  • Monitor and analyze trends, usage, and activities in connection with our Services;
  • Detect, investigate, and prevent fraudulent transactions and other illegal activities and protect the rights and property of Stover and others;
  • Personalize and improve the Services and provide content or features that match user profiles or interests;
  • Facilitate the connection of third-party services or applications;
  • For any other purpose with your consent.

How We Retain Information

  • We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Notice, unless a longer retention period is required or permitted by law. When determining how long to retain your personal information, we consider:
  • The amount, nature, and sensitivity of the personal information;
  • The potential risk of harm from unauthorized use or disclosure of your personal information;
  • The purposes for which we process your personal information and whether we can achieve those purposes through other means;
  • Applicable legal, regulatory, tax, accounting, or other requirements.
  • When we no longer need your personal information, we will securely delete or anonymize it, or, if this is not possible (for example, because your personal information has been stored in backup archives), we will securely store your personal information and isolate it from any further processing until deletion is possible.

How We Disclose Information

  • We may disclose your personal information in the following circumstances:
  • Service Providers: We may share your information with third-party service providers who perform services on our behalf, such as payment processing, data analytics, email delivery, hosting services, and customer service.
  • Business Transfers: We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.
  • Affiliates: We may share your information with our affiliates, in which case we will require those affiliates to honor this Privacy Notice.
  • With Your Consent: We may disclose your personal information for any other purpose with your consent.
  • Legal Requirements: We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court or a government agency).

How We Secure Information

  • We use appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.
  • The security measures we implement include:
  • Encryption of data in transit and at rest;
  • Regular security assessments and penetration testing;
  • Access controls and authentication mechanisms;
  • Employee training on data protection and security practices;
  • Incident response procedures.

Third-Party Services

  • Our Services may contain links to third-party websites, services, or applications that are not owned or controlled by Stover. We are not responsible for the privacy practices of such third parties. We encourage you to review the privacy policies of any third-party services you access.
  • This Privacy Notice does not apply to:
  • Any information that Customers process to provide their services to End Users. Customers are solely responsible for ensuring compliance with all applicable laws and regulations with respect to their End Users.
  • Third-party products, services, businesses, or any software accessible via the Service or that integrates with the Service.

Your Privacy Rights

  • Depending on your location, you may have certain rights regarding your personal information. These rights may include:
  • Right of Access: You have the right to request access and receive certain information about how we use your personal information and with whom we share it.
  • Right to Rectification: You have the right to request correction of your personal information where it is inaccurate or incomplete.
  • Right to Erasure: You have the right to request deletion of your personal information in certain circumstances.
  • Right to Restriction of Processing: You have the right to ask us to stop any active processing of your personal information in certain circumstances.
  • Right to Data Portability: You have the right to request a copy of your personal information in a structured, machine-readable format.
  • Right to Object: You can object to our processing of your personal information based on our legitimate interests.
  • Right to Withdraw Consent: You have the right to withdraw consent where you have provided your consent for us to process your personal information.
  • To exercise these rights, please contact us using the contact information provided in the Contact Us section below.

Contact Us

If you have questions about this Privacy Notice, please contact us at:

Email: privacy@stover.app