Comparison
Stover vs Google Analytics
Google Analytics measures sessions on your website. Stover measures the journey that starts before the session, on a platform Analytics cannot see into, and ends in a deal.
Best for: Anyone who can see traffic arriving from social but not what produced it.
| Capability | Google Analytics | Stover |
|---|---|---|
| Identify the specific post behind a visit | Reports the referring platform, not the individual post | Every post has its own tracked link |
| Follow a visitor to a closed deal | Ends at the conversion event on your site | Continues through the pipeline to won or lost |
| Website traffic analysis | Comprehensive | Not the focus |
| Cost | Free for standard use | Paid, from the Starter plan |
Identify the specific post behind a visit
- Google Analytics
- Reports the referring platform, not the individual post
- Stover
- Every post has its own tracked link
Follow a visitor to a closed deal
- Google Analytics
- Ends at the conversion event on your site
- Stover
- Continues through the pipeline to won or lost
Website traffic analysis
- Google Analytics
- Comprehensive
- Stover
- Not the focus
Cost
- Google Analytics
- Free for standard use
- Stover
- Paid, from the Starter plan