Comparison
Stover vs a spreadsheet
A spreadsheet is where most content attribution starts, and it works until the manual logging stops. Stover records the same links automatically.
Best for: Anyone maintaining a manual log of posts, leads and deals.
| Capability | Spreadsheets | Stover |
|---|---|---|
| Recording the link between post and lead | Manual entry, accurate only while it is kept up | Captured automatically at click and form submission |
| Attribution across a long sales cycle | Relies on remembering the first touch | Stored with the visitor and reattached on conversion |
| Flexibility | Total | Structured around content and deals |
| Cost | Free, excluding your time | Paid |
Recording the link between post and lead
- Spreadsheets
- Manual entry, accurate only while it is kept up
- Stover
- Captured automatically at click and form submission
Attribution across a long sales cycle
- Spreadsheets
- Relies on remembering the first touch
- Stover
- Stored with the visitor and reattached on conversion
Flexibility
- Spreadsheets
- Total
- Stover
- Structured around content and deals
Cost
- Spreadsheets
- Free, excluding your time
- Stover
- Paid